experience matters.

Rockit was formed with a vision for a marketing agency that understands that results are everything.  Our founders aren't just creative marketers, they are experienced sales people who know first hand that marketing efforts need to sell. Over the years we have surrounded ourselves with valued colleagues that embody the talent, service and attention needed to make our clients successful.

Jack E. Bobbitt |



Jack was practically born and raised in Lynchburg, VA.  A graduate of Lynchburg College, Jack has close to 30 years of experience in B2B and B2C sales and marketing.  He had the vision to found Rockit with a 25 year passion behind it that he knew would resonate with clients and the many relationships he as formed over the years.  Jack has experience with managing multi-media campaigns for clients from San Francisco to Boston.  Past clients include Kitchen Aid, EFI Industries, and Delta Machinery.  Jack is married to Melinda and they have 2 children together.

Erick J. Petersen | Owner

Erick grew up in Lynchburg, VA and graduated from Liberty University.  He has been a seller and marketer his entire career.  After gaining strong experience in broadcast advertising he accepted a position at Banker Steel Company where as Marketing and Sales Manager he contributed to the growth of that company from 8 to 9 figures in annual volume.  He managed all marketing efforts and was responsible for the Mid-Atlantic sales territory, selling over $100MM in steel contracts.  When he's not working, Erick enjoys spending time with his wife Cassie and their five children.


Nancy B. Marion |


Senior Graphic Designer

Nancy Marion is an experienced graphic designer, having been a partner at The Design Group since 1977. From logos and poster design to packaging, newsletters, catalogs, magazines and books, she has done it all. In 2003 she founded Blackwell Press to publish books and the history magazine, Lynch’s Ferry. She also maintains a web site of historical photos of Lynchburg at LynchburgHistory.com, with a digital collection of about 30,000 photos. Nancy is an avid photographer as well, and has her remote pilot’s license to fly drones.


Kristin Willard | Senior Marketing Strategist

With 12 years marketing experience, Kristin’s passion is helping local clients succeed.  Her true desire to help each business she connects with, and her expertise and compassion are present during each interaction.  From learning individual clients’ unique business goals, to developing customized marketing strategies and seeing they are implemented, are examples of how she goes above and beyond.  Kristin graduated from Averett University and lives in Lynchburg with her husband Jordan and their two young boys. 


Cassie Petersen | Sales & Marketing Assistant

Cassie grew up in Lynchburg, VA and attended Liberty University, graduating at the top of her class with a Bachelor's of Science.  She has experience in both retail sales as well as working in the development office of a local nonprofit organization. Married to Erick, she enjoys caring for and spending time with her husband and their five children.  Working for RockIt Creative Solutions has allowed her the pleasure of serving others.  She enjoys her role as sales and marketing assistant, endeavoring to create proposals and pricing that will be most beneficial to the client.  In her spare time she enjoys a good book and a cup of tea.

Phil Tucker | Lead Web & Social Media Strategist

Phil Tucker |


Digital Marketing Strategist

Phil is a seasoned internet marketing strategist specializing in local search optimization. He wears the many hats of a web developer, search engine optimizer and internet marketer. Phil continuously educates himself and in turn our clients on new techniques, trends, tips and tricks. He shares the Rockit desire to partner with our client businesses helping them succeed online, by creating marketing campaigns that generate revenue and increase brand awareness.


Tayloe Clements | Senior Social Media Strategist & Videographer

Receiving her ambitious spirit growing up on her family equestrian farm in Virginia, Tayloe was taught the value of hard work.  Taking that ambition to Longwood University, she began to pursue a career in Communications Mass Media with the goal of learning how to help businesses and organizations reach their individual goals.  Tayloe has now specialized in videography and marketing for over 3 years and loves helping companies find their unique voice in today's fast paced digital world.  On the weekends you can find Tayloe in the mountains or on the river, diving into her love of the outdoors or spending time with friends.


Andrea Tomlinson | Lead Project Administrator

Andrea was born and raised in Massachusetts.  After college graduation, she lived in the metro D.C. area before moving to Lynchburg in 1987.  She was an office manager at Liberty University for 12 years, where she managed faculty, student workers, 9 student travel teams and oversaw the ticket office operations for an event that draws over 10k visitors annually.  In 2000, she joined the advertising world, specifically in the trade show industry and agency work. She has had both sales & project manager roles which provides a unique viewpoint for managing client accounts.  Her attention to detail as well as strong organizational skills while keeping the client's interests at heart will serve RockIt's client-base well.  Andrea is married to Cary and they have two children together.